I had the opportunity to attend this year’s NPE in Orlando, where I saw some interesting developments that I think are worth sharing. Most of the OEMs and aftermarket suppliers we use at BottleOne exhibited at the show, and virtually every one of them had something...
As a primary package, BottleOne technology lives in a world of high stakes brand management and brand equity. Brand management is a very sophisticated, complex, and nuanced profession that supports and grows brand equity. Asking a brand manager to change their primary...
In Part One of my series on Innovation Motivation, I offered three different change motivations that drive innovation. These motivations; ambition, fear, and crisis, are universal and create a model useful when assessing the thought processes and behaviors of...