Motivation

Innovation Motivation: A Quick Analysis

As a primary package, BottleOne technology lives in a world of high stakes brand management and brand equity. Brand management is a very sophisticated, complex, and nuanced profession that supports and grows brand equity. Asking a brand manager to change their primary...

Innovation Motivation Part Two: A Solution in Search of a Problem

In Part One of my series on Innovation Motivation, I offered three different change motivations that drive innovation. These motivations; ambition, fear, and crisis, are universal and create a model useful when assessing the thought processes and behaviors of...