PET packaging

Not All Handles on PET Bottles Are Created Equally

Not All Handles on PET Bottles Are Created Equally

Everyone loves handles on big PET bottles. PET plastic is beautifully crystal clear and 100% recyclable. A strong, comfortable handle to make the pour easier on a heavy, large format PET bottle is the icing on the cake for consumers. This is especially true in food...

Innovation Motivation Part Two: A Solution in Search of a Problem

Innovation Motivation Part Two: A Solution in Search of a Problem

In Part One of my series on Innovation Motivation, I offered three different change motivations that drive innovation. These motivations; ambition, fear, and crisis, are universal and create a model useful when assessing the thought processes and behaviors of...