innovation

BottleOne Technology Featured in SIPA Presentation

BottleOne Technology Featured in SIPA Presentation

If you didn’t tune into PETnology’s Pack Passion Week 2022, you missed a good one. Even though I like the personal touch of being at the conference, I enjoyed watching the presentations from my desk. SIPA’s presentation, by Paolo De Nardi and Pablo Fiorentini, was my...

Personal Observations from the Floor of NPE 2024

Personal Observations from the Floor of NPE 2024

I had the opportunity to attend this year’s NPE in Orlando, where I saw some interesting developments that I think are worth sharing. Most of the OEMs and aftermarket suppliers we use at BottleOne exhibited at the show, and virtually every one of them had something...

Innovation Motivation: A Quick Analysis

Innovation Motivation: A Quick Analysis

As a primary package, BottleOne technology lives in a world of high stakes brand management and brand equity. Brand management is a very sophisticated, complex, and nuanced profession that supports and grows brand equity. Asking a brand manager to change their primary...

Innovation Motivation Part Two: A Solution in Search of a Problem

Innovation Motivation Part Two: A Solution in Search of a Problem

In Part One of my series on Innovation Motivation, I offered three different change motivations that drive innovation. These motivations; ambition, fear, and crisis, are universal and create a model useful when assessing the thought processes and behaviors of...