PET plastic packaging

Innovation Motivation: A Quick Analysis

Innovation Motivation: A Quick Analysis

As a primary package, BottleOne technology lives in a world of high stakes brand management and brand equity. Brand management is a very sophisticated, complex, and nuanced profession that supports and grows brand equity. Asking a brand manager to change their primary...

New PET Packaging Sensation – BottleOne

New PET Packaging Sensation – BottleOne

Before I get into the specifics of the new PET packaging sensation, BottleOne, I want to take you back a few years. For those of you old enough to remember the influential music critic, Jon Landau, when he first saw Bruce Springsteen in Cambridge back in 1975, he...

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